As the American Board of Family Medicine (ABFM) transitioned into Maintenance of Certification for Family Physicians (MC-FP) from our old recertification paradigm, I made several promises to our Diplomates. I assured them that: (1) we wanted to develop meaningful, continuous, long-term relationships with them as we worked together to help them deliver the highest quality of care to their patients; (2) we would listen carefully to the feedback that they provided to us and act on it accordingly to make completion of their requirements as efficient as possible; and (3) we would endeavor to evolve MC-FP in keeping with the best evidence of assessment, measurement, and quality improvement science.