Primary care is essential for sustainable health care.1 Mexico is undergoing socioeconomic and health care developments, but a barrier is policy makers’ poor understanding of the role and function of primary care. Consequently, the country struggles to meet the health needs of its population. The Mexican College of Family Medicine (MCFM) has the potential to lead health systems change with strong primary care, but lacks capacity. A pre-conference at the 2015 Cancun NAPCRG conference aimed to develop an action plan and build leadership capacity for MCFM